The official film site to promote the film “Tomorrow: When The War Began”, was launched today at www.twtwb.com.

Taking inspiration from the John Marsden novels and by working closely with the film makers, Tequila crafted an extremely detailed and accurate map of the fictional Wirrawee town, complete with housing, roads, rivers and bridges. The interactive map is the interface for the audience to explore and discover TOMORROW WHEN THE WAR BEGAN content.

A full digital strategy was devised in conjunction with Paramount, their agency MEC Global and Tequila incorporating Facebook and Twitter activities that will drive fans to twtwb.com where exclusive video content will be regularly added throughout the campaign. The audience can also participate in competitions and enjoy free content A fun teaser site, wirrawee.com.au was also created and launched in June this year for fans to indulge themselves in the fictional town Wirrawee and to also uncover hidden content and a secret video message. This “Wirrawee Town” site can now be accessed through the official website www.twtwb.com

“Our goal was to engage the current fan base of the John Marsden novels and create a truly engaging interactive site that could feed their appetite for content and broaden our audience leading into the film’s release. Tequila understood our vision to interact, engage and create a site that fits with international standards”, said Cate Smith, Marketing Director Paramount Pictures Australia.

“Extending the narrative into the interactive space is really where we see the future of entertainment marketing. It’s a real privilege to work with like-minded people when working on projects like this,” said Russ Tucker, Tequila’s Creative Director.

Tomorrow When the War Began will premiere in Sydney on August 8, followed by Melbourne on August 11 and, as reported by Encore last week, in Queensland at the Australian International Movie Convention on August 15.

Also, have a snoop around the Wirrawee Community Site for a surprise…

These promotional theatre banners appeared on the TWTWB Facebook Page today. Are you excited yet!?

Here’s a glorious high-quality version of the new theatrical trailer for Tomorrow: When The War Began for you. With any luck, all the Tomorrow fans overseas will be able to view this one without any problems.

The new Tomorrow: When The War Began theatrical trailer was released today at 3:30pm EST on The Fix.

The action is turned up to 11 in the trailer, which introduces teenage farm girl Ellie Linton (Caitlin Stasey) and her friends — who must become guerrilla fighters when Australia is invaded by a mysterious enemy.

Also, have a chat with Lincoln Lewis (playing Kevin) on Windows Live Messenger.

Chatting with Lincoln is simple: just add lincolnlewis@hotmail.com.au to your Windows Live Messenger contacts, then make sure you’re signed in at 4.30pm on Thursday, June 17 to ask him questions. If you’re lucky and Lincoln likes what you’ve asked, he’ll respond to you directly!
Source