Also, coming soon: Tomorrow-Movies.com’s review of the film, plus our interview with the cast!
Tomorrow: The Dead Of The Night – On its way?
The team behind the film adaptation of John Marsden’s novel Tomorrow When the War Began has plans to extend the property to three films and a television series.
“What we’re trying to create is a franchise, with a potential for three films and a television series. To create that opportunity we need to see the Australian audience embrace it and the international marketplace recognise the strength of the film,” executive producer and managing director of Omnilab Media Christopher Mapp told Encore.
According to Mapp, there is no minimum box office result that would guarantee production of the sequels and the TV series.
“I won’t be able to give a number on that, because it will be a blend between box office success, foreign sales and the DVD, which won’t be that long down the track. The social media out there is certainly strong enough to suggest that DVD numbers will also be reasonably strong.
“The first film is a film in its entirety. It’s a great story, with wonderful moments of drama, action and romance – everything that a wide film going audience would appreciate. If the audience embrace that, we’re ready for expanding on [the series’] potential,” explained Mapp.
Tomorrow… is writer Stuart Beattie’s first feature as a director. It will be released by Paramount Pictures in Australia on September 2. The international sales agent is Inferno Entertainment, and although they’ve “certainly had interest”, there is no confirmed deal for a US release.
“We’re continuing to pursue that. There are a couple of approaches that we could take; it could be a wide release, or a medium-wide release. We haven’t locked in the strategy yet for North America,” said Mapp.
Another Omnilab production, Rachel Perkins’ musical Bran Nue Dae, still holds the title of highest-grossing Australian film of 2010. It will be released in the US by Freestyle Releasing on September 10.
“Bran Nue Dae is a platform release. We’ve committed to at least 50 screens, but we will go through stages depending on whether audiences embrace it and to what level, so we can then think of an expansion plan,” added Mapp.
From Encore Magazine